Merk activatie, corporate event

BMW C3-R1 Importers Conference Amsterdam

BMW organized a buyers’ day for a select group at Taets Art and Event Park. Exclusive BMWs, such as the C3-R1, were showcased on this day.

Project information

BMW C3-R1 Importers Conference
Taets Art and Event Park
Die Favoriten
BMW
Merk activatie, corporate event

The event started with a plenary session for 200 guests in the Cathedral of the Taets Art and Event Park. Following this, the guests moved to the Black Box, where the break-out sessions took place in four domes. During these sessions, product presentations were given on the new BMW models. The buyers were surprised at YadaYada, where they could view the models live. The day concluded with a plenary session featuring the presentation of the Sustainability Awards.