Brand Activation, Special

NS moving piano

The moving piano at NS was a striking advertisement that took place at Utrecht Central Station. In this campaign, a piano rolls through the station hall, played by a cheerful pianist who spontaneously surprises travelers with live music. We had the privilege of working with NS to bring this beautiful concept to life.

Project information

NS moving piano
Utrecht Centraal
Kumpany
NS
Brand Activation, Special
“To honor the RTL program *’De Piano’*”

We received a very special request from Kumpany. The creative idea of rolling through Utrecht Central Station with a piano stage on wheels presented a unique challenge, but we were thrilled to bring it to life. This was made possible thanks to our own creative workshop team, who custom-built the stage from scratch. Naturally, the stage was equipped with the necessary technology to ensure the piano’s sound resonated beautifully throughout the station. We are incredibly proud of the final result and the video that came out of this project.