Brand Activation, Special

BUDX World Tour- Tomorrowland 2024

A hot air balloon transformed into the ultimate party hub, complete with a DJ booth and space for guests to dance. With three epic B2B DJ sets, we created a unique experience for the VIPs that Budweiser brought to Tomorrowland.

Project information

BUDX World Tour – Tomorrowland 2024
Provinciaal Recreatiedomein De Schorre, Boom, België
WINK
Budweiser
Brand Activation, Special
“The secret Tomorrowland balloon stage”

On behalf of Wink, we crafted a unique experience for the VIPs of the Budweiser Tomorrowland Experience giveaway. This ‘Secret Tomorrowland Stage’ featured two hot air balloons that ascended near the Tomorrowland grounds, offering a breathtaking view. By equipping a hot air balloon basket with a DJ turntable, we made it possible for an exclusive B2B2B DJ set to take place in the sky. Alongside the balloon flight, this Wink-organized journey included personalized merchandise, a decorated tour bus, a styling area, and a series of VIP parties, for which we also provided technical support.